Primavera Coffee Roasters

Fine coffees roasted in store daily. Established in Birmingham, Alabama.

Apr 11, 2009 1:45pm

Bar Adjustments

In efforts to keep our bar menu as uncluttered and quality driven as our general approach to coffee, we are streamlining our drink offerings a bit. The Medium size of coffees, teas, lattes, and mochas has been eliminated, and the capacity of the Small size has been increased to 10 ounces. The Large remains a 16 ounce drink. Ordering now presents less cognitive load—simply Small or Large.

For more details, check out our Bar Menu, now up on the website.

As a reminder, our espresso based drinks all continue to feature a double ristretto shot of espresso, so the Large Latte and Mocha are more creamy than the Small size of those drinks. Thus both Small and Large espresso based drinks have the same amount of caffeine; remember to add on an extra shot to the Large if looking get wired (yes, that is an extra double shot, so feel free to call the drink a quad).

Also, we should note that the pricing on our bar drinks has been updated across the board. We regret that this does mean price increases, but it is our first increase in over two years. During this time milk prices have risen quite a bit, and for most of drinks this represents the largest cost to us. Some will argue that prices “ought” to be cheaper, but for us they simply reflect the value of the drink: the costs we incur in creating it.

Keep in mind that the quality of our drinks has always been our foremost goal—there are plenty of places to get cheap coffee, and we have never been interested in being one of those. We are, however, interested in being a place that serves amazing and delicious drinks. As far as quality is concerned, there is not a better value out there. Our prices remain very similar to most other coffee shops in this city, but nowhere else can be found a better tasting coffee or more beautiful latte or ingredients of nearly as high quality.

We only use organic ingredients wherever possible; most importantly we always use organic dairy products. For all of our coffees we source the best beans that can be found, which means we pay two to three times as much as other local roasters for our green coffee beans. These higher quality beans make our coffees taste better, and also allow us to provide greater financial rewards to coffee farmers in third world countries; the average price we pay for green coffees is fully twice as much as the Fair Trade price.

In short, the only way our prices could be lower is if we sacrificed the quality or fairness of our drinks; we hope you understand and agree that neither is really an option for us.

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